It is a common practice to use mannequins or live models while photographing apparel for e-commerce sites. However the mannequin is removed or cut out in the final photo to remove unnecessary distraction and give it a proper look. This process is called ghost mannequin photography. There are two ways of doing this; either using static mannequins or live models. Whichever may be the method, two photos are needed for the complete final photograph. One must cover the front look of the dress while the person/mannequin is wearing it, and other one is the photo of the label part of the dress.
Ghost mannequin photography gives a 3D effect to the image, and it is an economical way to promote apparel online. This is most effective because the customer gets a clear picture as to how the dress looks when worn by a person, as it is shaped according to the body. Also it becomes easier to match the dress to the body and skin type using the final photograph available on the product website.
Contact us today to see how we can help you with your Ghost Mannequin projects.